The BACS Social Index is a simple tool highlighting responsible businesses in New Zealand

The BACS Good Business Egg Awards takes businesses recognised by New Zealand communities for good Corporate Social Responsibility (CSR) activity through a process of evaluation to determine who comes up the best. 

How the BACS Social Index began.


The BACS Good Business Egg Awards work as an independent process capturing activity that is acknowledged by communities as being great CSR initiatives, rather than business promotions.

Business activities are categorised into 3 areas: Education and Skills; Health and Wellbeing; and Community Empowerment.

This process identifies what is considered successful by community standards of CSR in New Zealand, providing real, grassroots commentary on the complex nature of CSR, made sometimes more complicated by some businesses, with slick marketing messages and poor reporting.

Having hosted 4 years’ worth of Awards we noticed the same businesses bubbling to the top each year. Using this process has built up a story about how each business’s philosophy and culture supports positive and effective CSR activity that is valued by the communities they partner with. Read more

Bacs desk

BACS Team working hard over the summer to find BACS Good Business Eggs for Easter 2017

Working hard over the summer to find Good Business Eggs for Easter 2017.

BACS Good Business Eggs are beginning their quest to find the fifth annual winners for 2017. And over the summer period the long process of checking and verifying what business has invested in the community over the past year is being completed for the 5th annual awards in April.

Last year Contact Energy, KPMG and Countdown were winners at a superb evening kindly hosted by The Warehouse in Auckland.

As is stands the long roll is now down to a ‘medium list’ of 46 businesses and those that have been considered in this independent process are now under some scrutiny.

Julie Donvin-Irons Director of BACS says “Our next step now is to provide the panelists of community leaders with the information to appraise each business on their community investment, this will provide valuable insights which is good for all concerned.”

Once the panellists consider who is best in each of the three categories, Health, Education and Community Empowerment the BACS Good Business Egg Awards will be presented in Wellington whereby BACS members and the general public can attend to find out who becomes a “Good Egg” and who wins the BACS Living Award.

In alphabetical order:       

Air New Zealand, Annah Stretton, ANZ, ASB, Auckland Airport, Ballance Agri-Nutrients, Bell Gully, BNZ,  Broadspectrum, Bunnings, Chorus, Coca Cola, Contact Energy, Countdown, CQ Hotels Wellington, Datacom, DB Breweries, Deloitte, Fonterra, Fuji Xerox, Genesis Energy, Hubbards, IAG, IBM, Kiwibank, KPMG, Microsoft, New World, Noel Leeming, NZAS, NZ Rugby, NZ Post, Ricoh, Sanford, Sealord,  Skycity, Spark, TSB, Two Degrees, Unitec, Vodafone, Westpac, Westfield, The Warehouse, Z Energy, Zespri.

The Stanley East Company

A flash survey on how New Zealand businesses reacted to the Hamner earthquake: We know where to take our business

A flash survey is a swift and nifty tool to capture what’s happening during real- time events and in this case to gauge corporate leadership during this turbulent period after the Hamner earthquake and areas affected.

6 eggs

We know where to take our business.

This has been the third flash survey after a major earthquake in New Zealand by The Stanley East Company since the devastating quake on February 22nd 2011 in Christchurch.

We saw then a number of major businesses had taken leadership in conveying not just business details of open/closed shops or offices but showed great compassion and provided resources for communities struck by the damage. We also mentioned those that had shown empathy in their messaging, after all we are all people.

Alas back then, one business had no mention of assisting people via their media during the terrible times that Christchurch and beyond had suffered. We spoke to them afterwards to convey our dismay, their response was “there was an intranet for their staff”, however family, friends and customers would not have been impressed.  And worst of all their main message on their website was their share market value that day! Read more

The Stanley East Company

Shake, rattle and corporate social responsibility

A Flash Survey of business online responses to the recent earthquakes in New Zealand.

4 good eggs

Who were the four good eggs?

After a strong earthquake in the New Zealand mid-winter people were jolted  from their lazy Sunday afternoon into heart thumping, cortisol pumping hours of worry and fear. How did business respond?

Recent history had eliminated any complacency that Kiwi’s once had, shrugging their shoulders as they happily ignored the screams of recent immigrants new to what the Tanewhas were doing as an earthquake rattled through the land.

After the February 2011 Christchurch disaster The Stanley East Company surveyed messages that companies had put online to their communities in order to check corporate social responsibility was being truly effective rather than ‘just words’.

Workers during that time had wanted workplace information, shoppers demanded to know where to buy food, mothers searched for their daughters and many needed a little dose of compassion. There were some businesses good at supplying these.

The method of communication has always been important, carrier pigeon, morse code, texts and Facebook all have their place in history. And of course a big shout to social media when these types of disasters occur, for all the reasons we appreciate; instant words and pictures, however if the message is not effective it is as useless as a penguin-in-flight.

24 hours after this recent big rumble the investigation began, 45 prominent businesses including a handful of government agencies were surveyed once again by The Stanley East Company , all of whom had the resource to administer a good social media face to see how they delivered their corporate social responsibility.

What was needed was promptness (a 24 hour response), clarity, information for customers/clients/staff, a note about safety and that little dose of compassion. These times are frightening and care goes a long way.

Public quake information advised those working in Wellington CBD to stay away until at least the midday (later extended until the next day) and this was the big message from most.

So what message did one employer show expecting their employees to turnup for work in a CBD high rise building in the morning leaving 3 people to walk up 14 stories and be left alone in an unsafe environment?

Business knows how advertising works, there is no doubt that every ad we see wants to poke our emotions and yet when this opportunity occurred to really show some heartfelt concerns for customers, clients and staff on this occasion there were too many companies unable to get out a clear message and it was astonishing to see the lack of any information on many sites.

These occurrences, traumatic and sad as they may be are a good time to show corporate social responsibility leadership, to share good information and practice some human compassion.

Who were the Good Business Eggs?  Read more


The winners of the Good Business Eggs in New Zealand Awards 2013 are announced

Egg throwing at the Good Business Eggs Awards 2013

A little bit of egg throwing by enthusiastic winners, Minister Jo Goodhew and BACS!

New Zealand’s best business “good eggs” were announced last night at a special function at the Department of Conservation in Wellington.

From sixty -six businesses the nine finalists lined up to hear who was to take a Good Business Egg award of New Zealand.

Only three were awarded as the ‘very best’ by community organisations surveyed over the past year with a line up of some of the country’s largest companies alongside some small and medium enterprises.

Business and Community Shares (BACS) was launched at the same event, a hub for community and business to share resources and skills.

Founder Julie Donvin-Irons said she was delighted with the response to the event with real interest from a great many organisations.

The Hon. Jo Goodhew Minister of The Community and Voluntary Sector presented the awards to the three winners; BNZ Bank, USave and Vodafone.

The event was sponsored by the Stanley East Company and Cadbury.

The runners up were: Contact Energy, CQ Hotels Wellington, Fonterra, Genesis Energy, NZPost, ANZ Bank.

Photo by Neil Mckenzie.

LBG logo

LBG Director outlines 2012 annual report results for Australia and New Zealand

Measuring Corporate Community Investment

Simon Robinson, Director of the London Benchmarking Group speaks about the latest LBG Annual Report.  NZ companies that have contributed to the $204million to communities include; NZPost Grop, Datacom, BNZ, Kraft, Aegis, Veolia, Wesfarmers, Fonterra and Solid Energy.

The report is introduced by Jo Ferrie Community Affairs Manager for Woodside Energy and Group Chair of the LBG Steering Group Australia and New Zealand.

“LBG is the international standard for measuring and benchmarking corporate community investment (CCI). Our chapter thrives and is the largest beyond the global group, which is based in the UK. Read more

Eleven Good Eggs

Eleven get 10 out of 10

Eleven Good Eggs

Eleven good eggs


How did New Zealand business respond immediately online to the Canterbury earthquake in February 2011?

The earthquake that hit Canterbury in February 2011 was devastating with loss of lives, homes, business and infrastructure. The Stanley East Company conducted a flash- survey of company websites to monitor their response to the public, customers and staff within the first 48 hours when people were anxious, looking for loved ones, unsure of what was happening and in need of information.

Read more

LBG logo

London Benchmarking Group survey report on 'Business and the Community NZ'

This NZ report on the survey on ‘Business and the Community’ was published and distributed in June 2012.

Many countries across the world have moved beyond simply ‘being’ socially responsible, to measuring and also reporting on their investments and the impacts they are making. However New Zealand businesses seem to be lagging behind, and are yet to understand the value in measuring and reporting on their investments.

In 2011 the London Benchmarking Group of Australia & New Zealand (LBG Au & NZ) together with the Bank of New Zealand (BNZ) commissioned a survey to better understand the attitude of New Zealanders towards measuring and reporting on community investment and also how natural disasters, such as the recent Canterbury earthquake, impact community investment strategies.

The survey was completed by 570 people within management in New Zealand organizations.

The following report details a summary and analysis of the responses garnered, and proposes organisations such as the LBG need to invest a lot more time in educating New Zealand businesses in the benefits of reporting and measuring community investments to encourage them to increase their reporting standards to match those amongst the best in the world.

Business and the Community NZ report 2012 (PDF)