An extract from the BACS Good Business Egg Awards Programme and Report on 2016, to read the whole article click on the link below.
2016 showed there was no ‘one size fits all’ formula adopted by all.
The most interesting and impactful CSR strategies focused on a number of key areas, not necessarily linked to each other.
Some businesses had programmes running under 2, or even 3, of the CSR categories. It isn’t only the target group and purpose that varies, but also the delivery.
For example, some choose to give money to support community activity, others offer products and resource to help communities achieve goals, and still more encourage others to be generous.
All three of Spark’s flagship CSR programmes focus on enabling their communities, both internal and external, to give to others.
Countdown’s win of the Health and Wellbeing category reflected the breadth and depth of their investment in a diverse range of CSR initiatives.
On the upside, several businesses received comments about having a ‘scattergun’ approach to CSR which potentially led to watered down impact and effectiveness.