BACS

The BACS Report 2017

Delving into the detail of CSR strategies is like opening a Kinder Surprise Egg.

An extract from the BACS Good Business Egg Awards Programme and Report on 2016, to read the whole article click on the link below.

2016 showed there was no ‘one size fits all’ formula adopted by all.

The most interesting and impactful CSR strategies focused on a number of key areas, not necessarily linked to each other.

Some businesses had programmes running under 2, or even 3, of the CSR categories. It isn’t only the target group and purpose that varies, but also the delivery.

For example, some choose to give money to support community activity, others offer products and resource to help communities achieve goals, and still more encourage others to be generous.

All three of Spark’s flagship CSR programmes focus on enabling their communities, both internal and external, to give to others.

Countdown’s win of the Health and Wellbeing category reflected the breadth and depth of their investment in a diverse range of CSR initiatives.

On the upside, several businesses received comments about having a ‘scattergun’ approach to CSR which potentially led to watered down impact and effectiveness.

BACS Good Business Egg Awards 2017 (PDF)

Congratulations to Countdown who have now been acknowledged with a BACS Good Business Egg Award 2 years running

BACS Good Business Egg Award for Health and Wellbeing 2017

CountdownCongratulations to Countdown who have now been acknowledged with a BACS Good Business Egg Award 2 years running.

Their commitment to health includes a wide range of activity, including the Alzheimers project.

Alzheimers Project

Countdown supports Alzheimers New Zealand’s annual appeal. The not-for-profit organisation offers practical support to people living with the condition, as well as their carers and family.

The 2016 Appeal encourages customers to donate at checkouts, or purchase Southern Kitchen / Countdown Lamingtons with a portion of proceeds being donated to Alzheimers NZ.

Countdown has supported the Alzheimers New Zealand Appeal for more than 13 years and has helped raise $1.5 million during this period. In 2015 more than $30,000 was raised, which was used to support the 50,000 New Zealanders living with dementia.

“Alzheimers seems to be a straight cause related marketing campaign. This has some credit in the CSR bank due to the longevity of the campaign – on the road to iconic!” BACS Panelist 2017.

The BACS Panels are made up of community leaders who comment and provide scores. Runners up were The Warehouse and KPMG.

Website:www.countdown.co.nz