In my experience working with corporate-community partnerships, one of the key benefits of building measurement into the relationship is the ability to have an earnest discussion that goes deeper than the vision of the partnership, to encompass measurable objectives that can be tracked and assessed over time.

By Jessica Pattison.

It sounds straight-forward, however it’s a vital step that is often overlooked.

Last year I facilitated a number of workshops for LBG member companies and their community partners to discuss how best to measure the social impact of their partnerships.

During the workshops I used LBG’s social impact methodology to take each partnership through a process of clarifying their strategic intent and mapping their intended impact. This led to a clear plan for measuring and reporting the outcomes achieved. Read more