LBG logo

Corporate giving bounces back with over $237 million contributed in NZ and Australia

After a major dip in 2012, corporate giving has risen by 16% with over $237 million contributed to the community this year, according to the London Benchmarking Group (LBG).

Education and Youth were the largest beneficiaries with over $63 million in contributions from LBG members across Australia and New Zealand, according to the group’s Annual Review recent release.

LBG is a global network of companies that apply LBG’s framework to measure their community investment. The Australia and New Zealand branch boasts the largest membership of over 50 companies including the likes of New Zealand Post, QANTAS, ANZ, Fonterra, Holden, Toyota and many more. Contributions comprise of cash, volunteered employee time, in-kind support and management costs.

LBG Corporate Community Investment Director Simon J Robinson said “This year’s increased investments can be in part attributed to the low benchmark set by a significant decrease in contributions in 2012. The total this year is still somewhat shy of the contributions of over $250 million that were made annually from 2009 to 2011.” Read more

The Stanley East Company

Shake, rattle and corporate social responsibility

A Flash Survey of business online responses to the recent earthquakes in New Zealand.

4 good eggs

Who were the four good eggs?

After a strong earthquake in the New Zealand mid-winter people were jolted  from their lazy Sunday afternoon into heart thumping, cortisol pumping hours of worry and fear. How did business respond?

Recent history had eliminated any complacency that Kiwi’s once had, shrugging their shoulders as they happily ignored the screams of recent immigrants new to what the Tanewhas were doing as an earthquake rattled through the land.

After the February 2011 Christchurch disaster The Stanley East Company surveyed messages that companies had put online to their communities in order to check corporate social responsibility was being truly effective rather than ‘just words’.

Workers during that time had wanted workplace information, shoppers demanded to know where to buy food, mothers searched for their daughters and many needed a little dose of compassion. There were some businesses good at supplying these.

The method of communication has always been important, carrier pigeon, morse code, texts and Facebook all have their place in history. And of course a big shout to social media when these types of disasters occur, for all the reasons we appreciate; instant words and pictures, however if the message is not effective it is as useless as a penguin-in-flight.

24 hours after this recent big rumble the investigation began, 45 prominent businesses including a handful of government agencies were surveyed once again by The Stanley East Company , all of whom had the resource to administer a good social media face to see how they delivered their corporate social responsibility.

What was needed was promptness (a 24 hour response), clarity, information for customers/clients/staff, a note about safety and that little dose of compassion. These times are frightening and care goes a long way.

Public quake information advised those working in Wellington CBD to stay away until at least the midday (later extended until the next day) and this was the big message from most.

So what message did one employer show expecting their employees to turnup for work in a CBD high rise building in the morning leaving 3 people to walk up 14 stories and be left alone in an unsafe environment?

Business knows how advertising works, there is no doubt that every ad we see wants to poke our emotions and yet when this opportunity occurred to really show some heartfelt concerns for customers, clients and staff on this occasion there were too many companies unable to get out a clear message and it was astonishing to see the lack of any information on many sites.

These occurrences, traumatic and sad as they may be are a good time to show corporate social responsibility leadership, to share good information and practice some human compassion.

Who were the Good Business Eggs?  Read more

LBG logo

April launch of the New Zealand LBG corporate community investment results

A session on benchmarking corporate community investment by the London Benchmarking Group for Australia and New Zealand incorporating the launch of  NZ  CCI results.

This event is aimed at corporates and medium size enterprises who have an interest in measuring their business investment in the community.

  The agenda will include:

  • LBG 2012 benchmarking results overview
  • The official launch of the NZ specific results
  • Community investment impact measurement 2013
  • General discussion and networking

This event will be attended by like-minded corporates including some representatives from existing LBG member organisations.

AUCKLAND  Mon 8th April 2pm-4pm  kindly hosted by ANZ Bank with afternoon tea.

WELLINGTON  Wed 10th April 10am-12pm kindly hosted by Datacom NZ with morning tea.

There is no fee for this event.

There are limited places for this event therefore please register your interest:

Email: office@stanley-east.co.nz  Phone: 021 035 5668

catalyst

If there is only one report you read this year, this is it. 'Full Disclosure' by Catalyst

The report charts the activities of 12 sample firms, in line with Catalyst’s Full Disclosure series. As well as presenting information about how much and how companies invest in communities, the research breaks new ground in reviewing the strategy and motivation behind different company approaches. 

“Significantly, it shows there is a lack of guidance about what constitutes good practice in community investment. Most companies undertake their community investment activities without a strong framework, strategy or tools to measure the performance, impact or effectiveness of their approach. In many cases, this is because tools and frameworks are poorly developed and applied in the Australian context. This has implications for the effectiveness of the programs companies support and, ultimately, may prevent programs reaching their full potential for communities.”  Read more (PDF)

 

Eleven Good Eggs

Eleven get 10 out of 10

Eleven Good Eggs

Eleven good eggs

 

How did New Zealand business respond immediately online to the Canterbury earthquake in February 2011?

The earthquake that hit Canterbury in February 2011 was devastating with loss of lives, homes, business and infrastructure. The Stanley East Company conducted a flash- survey of company websites to monitor their response to the public, customers and staff within the first 48 hours when people were anxious, looking for loved ones, unsure of what was happening and in need of information.

Read more