BACS Good Business Egg Award for Health and Wellbeing 2017
Their commitment to health includes a wide range of activity, including the Alzheimers project.
Countdown supports Alzheimers New Zealand’s annual appeal. The not-for-profit organisation offers practical support to people living with the condition, as well as their carers and family.
The 2016 Appeal encourages customers to donate at checkouts, or purchase Southern Kitchen / Countdown Lamingtons with a portion of proceeds being donated to Alzheimers NZ.
Countdown has supported the Alzheimers New Zealand Appeal for more than 13 years and has helped raise $1.5 million during this period. In 2015 more than $30,000 was raised, which was used to support the 50,000 New Zealanders living with dementia.
“Alzheimers seems to be a straight cause related marketing campaign. This has some credit in the CSR bank due to the longevity of the campaign – on the road to iconic!” BACS Panelist 2017.
The BACS Panels are made up of community leaders who comment and provide scores. Runners up were The Warehouse and KPMG.