The reasons businesses engage in the community and how to do it.

What do the businesses gain, how do they engage and what are the advantages?

Added  value and positive impact

This diagram shows benefits that can occur through healthy partnerships between business and community.


                                                                                                                                                                                      J. Donvin-Irons circa 2008

Five reasons business engages with community 

  1. To develop leadership through working in the community
  2. To improve and retain a workforce through better educational outcomes
  3. To influence behaviour through products & services with community knowledge
  4. To work with others to promote action and greater change
  5. To gain social equity


Olivier Lacoua of CQ Hotels Wellington speaks to BACS about their business engagement in the community.

The company partners with several organisations including Arts Access Aotearoa. Olivier explains the benefits to the business, the staff and community. Mercei.


George Pohle VP and Global Leader speaks of the IBM CSR survey

The survey, indicates many companies now view CSR as a growth opportunity and not just a regulatory compliance. The survey is based on responses from top executives at more than 250 companies worldwide.

  • Sixty-eight percent of those surveyed say they are using CSR activities to help generate revenue.
  •  In addition, many companies also view these types of initiatives as a way to gain a competitive advantage and access new business opportunities.
  • Increased awareness by consumers on issues from climate change to product safety is, in part, driving corporate concern for these issues, according to the survey.
  • In turn, the increased visibility of corporate behavior is influencing consumers’ decisions on what to buy and who to buy from, who to work for, who to partner with and where to invest.