Business and community finding ways to fundraise

Expertise in the area of fundraising provides advice.

Heather Newell

 

 

 

Heather Newell of Foresee: Debunking the small change myth.

I hate the word “little”. It suggests there is something wrong with “a lot”. My particular concern is when I hear the world “little” applied to charity, philanthropy or fundraising. In this context little usually means “give a little”, “give some small change from your pocket”, or the one that really gets me going “if everyone just gave a small donation”.

What is wrong with “think big”, “if everyone gave a lot”, or “stretch yourself”!

If you are embarking on a fundraising appeal, please start your research at the Charities Commission Register.There you will find that New Zealand registered charities are already raising billions – yes you read that right. Billions! And you don’t raise billions by asking every New Zealander to pass you a gold coin. At the latest count $7,334,149,768 in income. Read it here

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Is your charity missing out? By Heather Newell

As corporates are initiating corporate social responsibility programmes, it’s becoming more and more important for charities to keep a good record of payroll gifts and volunteering, and match these us with the employer policy on matched giving and volunteering.

Telecom for example has corporate social responsibility policy that rewards the charities that are supported by its own staff.

While every employer will have a different policy on payroll giving, some are more positive about the value to the company than others. Some enlightened employers will see payroll giving as an opportunity to build employee loyalty and match the donations of their staff. Others will make donations to organisations where staff are volunteering and some will simply allow staff to take time out from the working week.

In your organisation, whose responsibility is it to keep track of employee gifts and who sends off  a notice to make a claim on the employer’s contribution? Read it here

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