A flash survey is a swift and nifty tool to capture what’s happening during real- time events and in this case to gauge corporate leadership during this turbulent period after the Hamner earthquake and areas affected.
We know where to take our business.
This has been the third flash survey after a major earthquake in New Zealand by The Stanley East Company since the devastating quake on February 22nd 2011 in Christchurch.
We saw then a number of major businesses had taken leadership in conveying not just business details of open/closed shops or offices but showed great compassion and provided resources for communities struck by the damage. We also mentioned those that had shown empathy in their messaging, after all we are all people.
Alas back then, one business had no mention of assisting people via their media during the terrible times that Christchurch and beyond had suffered. We spoke to them afterwards to convey our dismay, their response was “there was an intranet for their staff”, however family, friends and customers would not have been impressed. And worst of all their main message on their website was their share market value that day!