Environmentalleader.com carry this article by Jesper Bank and advises on four steps to get buy-in on sustainability.

Several recent studies from leading scholars from Harvard and the London School of Economics confirm that companies with an operating model that integrates sustainability outperform their “old model” peers in the long run. Not just in terms of higher stock market returns, but also with lower debt costs and fewer capital constraints – this means improved risk management, less volatility and improved profitability .

Jesper Bank is CEO and Co-founder of Waabii, an Innovation Management Company that helps companies increase collaboration, engage their employees in idea generation and convert great ideas into value. Jesper works with leaders in global companies, organizations and public institutions to improve their business and product innovation processes through novel insights and approaches. Jesper Bank can be reached at jbank@waabii.com. Read it here